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~person:"Berndt, Ernst R."
~person:"Koslow, Scott"
~subject:"Advertising industry"
~type_genre:"Article in journal"
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Advertising industry
Werbewirtschaft
12
Creativity
6
Kreativität
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4
United States
4
Advertising
3
Werbung
3
1987
2
Advertising planning
2
Economies of scope
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Berndt, Ernst R.
Koslow, Scott
Silk, Alvin J.
8
Windels, Kasey
7
Sasser, Sheila L.
5
Crawford, Robert
4
Kilgour, Mark
4
Laurie, Sally
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
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4
Forker, Olan D.
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Knuth, Ingo
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Levin, Elizabeth
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McLeod, Charlotte
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Nyilasy, Gergely
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Patwardhan, Hemant
3
Stuhlfaut, Mark W.
3
Waller, David S.
3
West, Douglas C.
3
Wilson, Rick T.
3
Ashley, Christy
2
Beard, Fred
2
Bilby, Julie
2
Broyles, Sheri J.
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Bruhn, Manfred
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Campbell, Colin L.
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Chen, Huan
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Cheong, Yunjae
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Davies, Mark
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Habib, Sabrina
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Ki, Eyun-jung
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of advertising
2
Review of marketing science
2
Journal of economics & management strategy : JEMS
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
12
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
3
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
Saved in:
4
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
5
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
6
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
7
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
8
Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
Saved in:
9
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
- In:
Review of marketing science
10
(
2012
)
4
,
pp. 1-53
Persistent link: https://www.econbiz.de/10009679934
Saved in:
10
Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
Review of marketing science
2
(
2004
)
5
,
pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
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