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~person:"Berndt, Ernst R."
~subject:"Consumer behaviour"
~subject:"Werbung"
~type_genre:"Biography"
~type_genre:"Graue Literatur"
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Berndt, Ernst R.
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Silk, Alvin J.
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Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
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