//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Berndt, Ralph"
~person:"Esch, Franz-Rudolf"
~subject:"Kommunikationspolitik"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kommunikationspolitik
Marketing management
7
Marketingmanagement
7
Communication
5
Kommunikation
5
Erfolgsfaktor
4
Internal communication
4
Interne Kommunikation
4
Public relations
4
Success factor
4
Unternehmen
4
Öffentlichkeitsarbeit
4
Controlling
2
Management control
2
Theorie
2
Theory
2
Betriebswirtschaftsstudium
1
Competitive strategy
1
Corporate culture
1
Deutschland
1
Germany
1
Graduate business education
1
Human Resource Management
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Management
1
Management information system
1
Management-Informationssystem
1
Personalmanagement
1
Risikokapital
1
Sponsoring
1
Sponsorship
1
Strategisches Management
1
Unternehmenskultur
1
Venture capital
1
Welt
1
Wettbewerbsstrategie
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Collection of articles of several authors
Aufsatzsammlung
2
Handbook
2
Handbuch
2
Sammelwerk
2
Language
All
German
2
Author
All
Berndt, Ralph
Esch, Franz-Rudolf
Bruhn, Manfred
2
Cadogan, John W.
1
Dahlhoff, Hans-Dieter
1
Drees, Norbert
1
Edeling, Alexander
1
Hansen, Ursula
1
Hennig-Thurau, Thorsten
1
Hermanns, Arnold
1
Krafft, Manfred
1
Langner, Tobias
1
Müller, Frank
1
Müller, Roland
1
Tomczak, Torsten
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Published in...
All
Springer Reference Wirtschaft
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Handbuch Controlling der Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
);
Langner, Tobias
(
ed.
); …
-
2016
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011438144
Saved in:
2
Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->