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~person:"Berndt, Ralph"
~person:"Hennig-Thurau, Thorsten"
~subject:"Kommunikationspolitik"
~type_genre:"Collection of articles of several authors"
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Kommunikationspolitik
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Berndt, Ralph
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ECONIS (ZBW)
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Hennig-Thurau, Thorsten
(
ed.
);
Hansen, Ursula
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001431406
Saved in:
2
Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
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