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~person:"Berndt, Ralph"
~person:"Singh, Ramendra"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
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Marketingmanagement
Marketing management
6
India
2
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1
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Berndt, Ralph
Singh, Ramendra
Bruhn, Manfred
18
Drees, Norbert
15
Sheth, Jagdish N.
15
Meffert, Heribert
12
Homburg, Christian
8
Pepels, Werner
6
Esch, Franz-Rudolf
5
Pilarczyk, Bogna
5
Varadarajan, Rajan
5
Bauer, Hans H.
4
Hermanns, Arnold
4
Hippner, Hajo
4
Kleinaltenkamp, Michael
4
Langner, Tobias
4
Laroche, Michel
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Springer, Reiner
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Viswanathan, Madhu
4
Wilde, Klaus D.
4
Wind, Yoram
4
Backhaus, Klaus
3
Balmer, John M. T.
3
Chadraba, Petr
3
Diller, Hermann
3
Herrmann, Andreas
3
Herstatt, Cornelius
3
Hunke, Guido
3
Kirchgeorg, Manfred
3
Melanthiou, Yioula
3
Melewar, T. C.
3
Mellahi, Kamel
3
Pfeffermann, Nicole
3
Plinke, Wulff
3
Semerkova, L. N.
3
Shankar, Venkatesh
3
Tesar, George
3
Veloutsou, Cleopatra
3
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3
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Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
1
Journal of global marketing
1
Marketing theory
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
Saved in:
2
Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy
(
ed.
);
Chakrabarti, Ronika
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824965
Saved in:
3
Business-to-business (B2B) marketing practices in India
Singh, Ramendra
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009558498
Saved in:
4
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
Bagusat, Ariane
;
Marwitz, Christian
;
Berndt, Ralph
; …
-
2008
Persistent link: https://www.econbiz.de/10003602310
Saved in:
5
Innovatives Management : mit 18 Tabellen
Berndt, Ralph
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001446487
Saved in:
6
Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
Saved in:
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