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~person:"Berndt, Ralph"
~person:"Springer, Reiner"
~person:"Wang, Yonggui"
~type_genre:"Collection of articles of several authors"
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Marketing management
10
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Berndt, Ralph
Springer, Reiner
Wang, Yonggui
Bruhn, Manfred
18
Drees, Norbert
15
Sheth, Jagdish N.
15
Meffert, Heribert
12
Homburg, Christian
8
Pepels, Werner
6
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Pilarczyk, Bogna
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Varadarajan, Rajan
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Kleinaltenkamp, Michael
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Langner, Tobias
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Laroche, Michel
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Viswanathan, Madhu
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Wilde, Klaus D.
4
Wind, Yoram
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Backhaus, Klaus
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Balmer, John M. T.
3
Chadraba, Petr
3
Diller, Hermann
3
Herrmann, Andreas
3
Herstatt, Cornelius
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Hunke, Guido
3
Kirchgeorg, Manfred
3
Melanthiou, Yioula
3
Melewar, T. C.
3
Mellahi, Kamel
3
Pfeffermann, Nicole
3
Plinke, Wulff
3
Semerkova, L. N.
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Shankar, Venkatesh
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Singh, Ramendra
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Tesar, George
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Veloutsou, Cleopatra
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DePaul University / College of Commerce
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Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
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SAGE library in marketing
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Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
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ECONIS (ZBW)
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1
Marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011390389
Saved in:
2
Rapid growth of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445017
Saved in:
3
Prosperity of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445018
Saved in:
4
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2010
Persistent link: https://www.econbiz.de/10009505069
Saved in:
5
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
Saved in:
6
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003797519
Saved in:
7
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
Bagusat, Ariane
;
Marwitz, Christian
;
Berndt, Ralph
; …
-
2008
Persistent link: https://www.econbiz.de/10003602310
Saved in:
8
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
Saved in:
9
Innovatives Management : mit 18 Tabellen
Berndt, Ralph
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001446487
Saved in:
10
Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
Saved in:
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