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~person:"Berndt, Ralph"
~subject:"Betriebswirtschaftslehre"
~type_genre:"Lehrbuch"
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Betriebswirtschaftslehre
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Deutschland
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Germany
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Marketing theory
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Marketingtheorie
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Production management
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Production theory
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Berndt, Ralph
Pepels, Werner
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Kotler, Philip
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Helm, Roland
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Böcker, Franz
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Produktion und Absatz
Berndt, Ralph
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Cansier, Adrienne
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2002
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