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~person:"Berndt, Ralph"
~subject:"Kommunikationspolitik"
~subject:"Wettbewerbsstrategie"
~type_genre:"Collection of articles of several authors"
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Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
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Innovatives Management : mit 18 Tabellen
Berndt, Ralph
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001446487
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Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
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