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~person:"Berndt, Ralph"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Berndt, Ralph
Sheth, Jagdish N.
28
Bruhn, Manfred
26
Vrontis, Demetris
26
Kumar, V.
25
Homburg, Christian
23
O'Cass, Aron
23
Melewar, T. C.
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Morgan, Neil A.
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Varadarajan, Rajan
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Gilmore, Audrey
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Pitt, Leyland F.
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Yan, Ruiliang
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Di Benedetto, C. Anthony
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Lindgreen, Adam
15
Bauer, Hans H.
14
Brettel, Malte
14
Hunt, Shelby D.
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Thrassou, Alkis
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Gierl, Heribert
13
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Hult, G. Tomas M.
13
Morgan, Robert
13
Palmatier, Robert W.
13
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Albers, Sönke
12
Ko, Eunju
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Ngo, Liem Viet
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Singh, Ramendra
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11
Diller, Hermann
11
Laukkanen, Tommi
11
Terho, Harri
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Wiedmann, Klaus-Peter
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Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
Bagusat, Ariane
;
Marwitz, Christian
;
Berndt, Ralph
; …
-
2008
Persistent link: https://www.econbiz.de/10003602310
Saved in:
2
Innovatives Management : mit 18 Tabellen
Berndt, Ralph
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001446487
Saved in:
3
Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
Saved in:
4
Warum Bildschirmtext in der Bundesrepublik Deutschland scheiterte : eine diffusionstheoretische Analyse einer verfehlten Marketing-Politik
Berndt, Ralph
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
11
,
pp. 955-970
Persistent link: https://www.econbiz.de/10001112158
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