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~person:"Bernewitz, Torsten W."
~person:"Jridi, Kaouther"
~subject:"Beziehungsmarketing"
~subject:"IT-gestütztes Marketing"
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Beziehungsmarketing
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Sales information system
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Handbook of research on information management for effective logistics and supply chains
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Management Consulting
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ECONIS (ZBW)
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The SCM, CRM information system, and KM - an integrating theoretical view : the case of sales force automation
Jridi, Kaouther
;
Jaziri-Bouagina, Dhouha
;
Triki, Abdelfattah
- In:
Handbook of research on information management for …
,
(pp. 239-254)
.
2017
Persistent link: https://www.econbiz.de/10011565286
Saved in:
2
Beyond sales force automation : attaining customer intimacy through enterprise-wide customer relationship management
Bernewitz, Torsten W.
-
2001
Persistent link: https://www.econbiz.de/10001698880
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