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~person:"Berni, Rossella"
~person:"Cumiskey, Kevin J."
~type:"article"
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A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
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2
Choices and conjoint analysis : critical aspects and recent developments
Berni, Rossella
;
Rivello, Riccardo
- In:
Statistical methods for the evaluation of educational …
,
(pp. 119-137)
.
2009
Persistent link: https://www.econbiz.de/10003974726
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