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~person:"Bernritter, Stefan F."
~subject:"Customer satisfaction"
~subject:"Social web"
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Customer satisfaction
Social web
Brand management
6
Markenführung
6
Social Web
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand
3
Markenartikel
3
Advertising effects
2
Brand image
2
Brand loyalty
2
Internet marketing
2
Markenimage
2
Markentreue
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Online-Marketing
2
Social media
2
Werbewirkung
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consumer identity
2
online brand endorsements
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social media
2
Advertising
1
Brand symbolism
1
Communication media
1
Consumer behavior
1
Coronavirus
1
Facebook
1
Kommunikationsmedien
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Marketing management
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Marketingmanagement
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Online brand endorsements
1
Personality psychology
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Persönlichkeitspsychologie
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Selbstevaluation
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Self-assessment
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Self-identity
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Warmth and competence
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Werbung
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assimilation and contrast effects
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brand perosnality
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consumer behavior
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Bernritter, Stefan F.
Loureiro, Sandra Maria Correia
15
Martínez-López, Francisco J.
13
Veloutsou, Cleopatra
12
Gázquez-Abad, Juan Carlos
11
Cova, Bernard
10
Hollebeek, Linda D.
10
Khan, Imran
10
Burmann, Christoph
9
Han, Heesup
9
Melewar, T. C.
9
Rahman, Zillur
9
Rather, Raouf Ahmad
9
Rita, Paulo
9
Hajli, Nick
8
Kunkel, Thilo
8
Bang, Nguyen
7
Ko, Eunju
7
Kucharska, Wioleta
7
Kumar, Vikas
7
Dessart, Laurence
6
Fatma, Mobin
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ozuem, Wilson
6
Ranfagni, Silvia
6
Regier, Stefanie
6
So, Kevin Kam Fung
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vrontis, Demetris
6
Anisimova, Tatiana
5
Augusto, Mário Gomes
5
Bilro, Ricardo Godinho
5
Brandão, Amélia Maria Pinto da Cunha
5
Casidy, Riza
5
Dwivedi, Abhishek
5
Guzman, Francisco
5
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International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising in new formats and media : current research and implications for marketers
1
Source
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ECONIS (ZBW)
5
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1
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
2
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
Consumers' online brand endorsements
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Advertising in new formats and media : current research …
,
(pp. 189-209)
.
2016
Persistent link: https://www.econbiz.de/10011473420
Saved in:
5
Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 27-42
Persistent link: https://www.econbiz.de/10011482792
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