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~person:"Berthon, Pierre R."
~subject:"Consumer behaviour"
~type_genre:"Collection of articles written by one author"
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Berthon, Pierre R.
Sheth, Jagdish N.
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Holbrook, Morris B.
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505798
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