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~person:"Bertram, Hans"
~person:"Lips, Peter"
~person:"Zapf, Wolfgang"
~subject:"Brand management"
~type_genre:"Conference proceedings"
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Brand management
Sozialer Wandel
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09.10.1990
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Bertram, Hans
Lips, Peter
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Gesellschaft zur Erforschung des Markenwesens
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Markendialog <1, 1997, Frankfurt, Main>
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Markendialog <12, 2008, Berlin>
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ECONIS (ZBW)
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
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2008
Persistent link: https://www.econbiz.de/10003738747
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Markendialog : Februar 1997
Lips, Peter
(
contributor
)
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1997
Persistent link: https://www.econbiz.de/10003848818
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