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~person:"Berzler, Alexander"
~person:"Veg-Sala, Nathalie"
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Brand management
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Markenführung
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Semiotics
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Semiotik
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Luxury goods
4
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4
Brand extension
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Luxury
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Berzler, Alexander
Veg-Sala, Nathalie
Liu, Kecheng
12
Henselmann, Klaus
8
Klein, Martin
8
Rossolatos, George
8
Herrmann-Pillath, Carsten
5
Oswald, Laura R.
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Sebeok, Thomas Albert
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Leeuwen, Theo van
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Maier, Christian
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Raschdorf, Florian
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Sugumaran, Vijayan
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Hunter, William Cannon
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Höllerer, Markus A.
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Lassus, Christel de
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Lawes, Rachel
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Pasquier, Martial
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Petras, André
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Tarasova, Natalija A.
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Ackermann, Carsten
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Adegbite, Emmanuel
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Amler, Robert W.
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Andersen, Thomas Hestbæk
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Bazil, Vazrik
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Bechstein, Gabriele
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Breton, Gaétan
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Cinici, Maria Cristina
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Evans, Malcolm
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Floch, Jean-Marie
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Gahmberg, Henrik
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Gallert, Klaus
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Guichard, Nathalie
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Heilbrunn, Benoît
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Jakobsen, Michael
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Beiträge zur Medien- und Kommunikationsgesellschaft
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Global journal of business research : GJBR
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
2
The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
Saved in:
3
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
4
Evidence on internet communication management strategies for luxury brands
Geerts, Angy
;
Veg-Sala, Nathalie
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 81-94
Persistent link: https://www.econbiz.de/10009012682
Saved in:
5
Visuelle Unternehmenskommunikation
Berzler, Alexander
-
2009
Persistent link: https://www.econbiz.de/10014010354
Saved in:
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