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~person:"Beschorner, Thomas"
~person:"Hatch, Mary Jo"
~source:"econis"
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Beschorner, Thomas
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The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
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Unternehmensverantwortung aus kulturalistischer Sicht
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ECONIS (ZBW)
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The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
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Umrisse einer kulturwissenschaftlichen Wirtschafts- und Unternehmensethik
Beschorner, Thomas
;
Nutzinger, Hans G.
- In:
Unternehmensverantwortung aus kulturalistischer Sicht
,
(pp. 223-248)
.
2007
Persistent link: https://www.econbiz.de/10003471836
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3
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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