//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Besharat, Ali"
~person:"Bischopinck, Yvonne von"
~subject:"Marketingmanagement"
~subject:"Video game"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Video game
Advertising effects
5
Werbewirkung
5
Marketing management
4
Deutschland
2
Digital goods
2
Digitale Güter
2
Direktmarketing
2
Germany
2
Globetrotter-Ausrüstung <Hamburg>
2
Internet marketing
2
Online-Marketing
2
Search engine
2
Suchmaschine
2
Theorie
2
Theory
2
Advertising
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Decision theory
1
Decision-making procedure
1
Entscheidungstheorie
1
Entscheidungsverfahren
1
Konsumentenverhalten
1
Markenführung
1
Virtual reality
1
Virtuelle Realität
1
Werbung
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Case study
2
Fallstudie
2
Language
All
English
3
German
2
Author
All
Besharat, Ali
Bischopinck, Yvonne von
Esch, Franz-Rudolf
9
Pelsmacker, Patrick de
9
Sreejesh, S.
8
Fuchs, Wolfgang
7
Unger, Fritz
7
Vashisht, Devika
7
Chandon, Pierre
6
Dens, Nathalie
6
Terlutter, Ralf
6
Ghosh, Tathagata
5
Jain, Amit
5
Malik, Garima
5
Pauwels, Koen
5
Bauer, Hans H.
4
Buijzen, Moniek
4
Ceyp, Michael
4
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Gijsenberg, Maarten J.
4
Mau, Gunnar
4
Poels, Karolien
4
Reijmersdal, Eva A. van
4
Waiguny, Martin K. J.
4
An, Soontae
3
Bae, Mikyeung
3
Cauberghe, Verolien
3
Chang, Chun-Tuan
3
Chen, Huan
3
Gierl, Heribert
3
Hernandez, Monica D.
3
Herrewijn, Laura
3
Hoy, Mariea Grubbs
3
Huber, Frank
3
Hudders, Liselot
3
Küster-Rohde, Franziska
3
Manchanda, Puneet
3
Martí-Parreño, José
3
Nelson, Michelle R.
3
Nufer, Gerd
3
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing theory and practice
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
2
Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
Saved in:
3
Leveraging virtual attribute experience in video games to improve brand recall and learning
Besharat, Ali
;
Kumar, Anand
;
Lax, John R.
;
Rydzik, Eric J.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10009778531
Saved in:
4
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
Bischopinck, Yvonne von
;
Ceyp, Michael
-
2009
-
2., überarb., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003623007
Saved in:
5
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling ; mit 20 Tabellen
Bischopinck, Yvonne von
;
Ceyp, Michael H.
;
Ceyp, Michael
-
2007
Persistent link: https://www.econbiz.de/10003408652
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->