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~person:"Best, Roger J."
~person:"Ferrell, Odies C."
~subject:"Beziehungsmarketing"
~type_genre:"Glossar enthalten"
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Beziehungsmarketing
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Best, Roger J.
Ferrell, Odies C.
Peppers, Don
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Kumar, V.
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Pride, William M.
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Weiber, Rolf
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Meier, Andreas
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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3
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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