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~person:"Bettas, Nikolaos"
~subject:"Advertising"
~subject:"Marketingtheorie"
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Advertising
Marketingtheorie
Marketing theory
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Information value
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Nutzentheorie
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Bettas, Nikolaos
Tadajewski, Mark
79
Sheth, Jagdish N.
50
Hunt, Shelby D.
49
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
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Malhotra, Naresh K.
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Lusch, Robert F.
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Maclaran, Pauline
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Bruhn, Manfred
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Keller, Kevin Lane
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Freiling, Jörg
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Kleinaltenkamp, Michael
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Kumar, V.
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Lehmann, Donald R.
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Layton, Roger A.
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Dholakia, Nikhilesh
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Dixon, Donald F.
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Franses, Philip Hans
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Green, Paul E.
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Hanssens, Dominique M.
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Kollmann, Tobias
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Meffert, Heribert
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Stremersch, Stefan
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Wierenga, Berend
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Baker, Michael John
10
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10
Lilien, Gary L.
10
Pepels, Werner
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Shapiro, Stanley J.
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Verhoef, Peter C.
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International journal of industrial organization
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On informative advertising and product differentiation
Christou, C.
;
Bettas, Nikolaos
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 92-112
Persistent link: https://www.econbiz.de/10003629090
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Informative advertising and product differention
Christou, Charalambos
-
2003
Persistent link: https://www.econbiz.de/10001927939
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