//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Betts-Outland, Harriette"
~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~subject:"Wirtschaftsgeschichte"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Wirtschaftsgeschichte
Marketing
19
Marketing management
15
Marketingmanagement
15
Marketing theory
10
Consumer behaviour
7
Konsumentenverhalten
7
Economic history
6
Gerald Zaltman
5
Rajan Varadarajan
5
Scientists
5
Wissenschaftler
5
Theorie
4
Theory
4
Scientific method
3
Strategic management
3
Strategisches Management
3
Wissenschaftliche Methode
3
Aufsatzsammlung
2
Beziehungsmarketing
2
Innovation
2
International marketing
2
Internationales Marketing
2
Market research
2
Marktforschung
2
Relationship marketing
2
USA
2
United States
2
29.03.1996
1
Business ethics
1
Competitive strategy
1
Data collection method
1
Dienstleistungsmarketing
1
Diversification
1
Diversifikation
1
Emerging economies
1
Erhebungstechnik
1
Fertigungsprogramm
1
Firm performance
1
more ...
less ...
Type of publication
All
Book / Working Paper
14
Type of publication (narrower categories)
All
Sammelwerk
Collection of articles of several authors
14
Collection of articles written by one author
12
Sammlung
12
Article in journal
6
Aufsatz in Zeitschrift
6
Festschrift
6
Mehrbändiges Werk
4
Multi-volume publication
4
Aufsatzsammlung
3
Conference proceedings
2
Konferenzschrift
2
more ...
less ...
Language
All
English
14
Author
All
Betts-Outland, Harriette
Sheth, Jagdish N.
Zaltman, Gerald
6
Pilarczyk, Bogna
4
Spotts, Harlan E.
3
Wind, Yoram
3
Berghoff, Hartmut
2
Freiling, Jörg
2
Kollmann, Tobias
2
Kotler, Philip
2
Lilien, Gary L.
2
Maclaran, Pauline
2
Mazurek-Łopacińska, Krystyna
2
Perreault, William D.
2
Robson, Julie
2
Shankar, Venkatesh
2
Tadajewski, Mark
2
Wa´skowski, Zygmunt
2
Wierenga, Berend
2
Ali, Abdul
1
Andreasen, Alan R.
1
Araujo, Luis
1
Ashraf, Samreen
1
Bagozzi, Richard P.
1
Banasiak, Andrzej
1
Barabba, Vincent P.
1
Bauer, András
1
Belk, Russell W.
1
Bellur, Venkatakrishna V.
1
Benkenstein, Martin
1
Benton, Raymond
1
Berács, József
1
Bijmolt, Tammo H. A.
1
Bloom, Paul N.
1
Brady, Michael K.
1
Breyer-Mayländer, Thomas
1
Brown, Tom
1
Brownlie, Douglas T.
1
Cayla, Julien
1
Clarke, Irvine
1
more ...
less ...
Institution
All
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
All
Legends in marketing
11
The journal of business & industrial marketing
2
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
3
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
4
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
5
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
6
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
7
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
8
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
9
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
10
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->