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~person:"Beverland, Michael"
~person:"Hingley, Martin K."
~person:"Thomas, Samantha L."
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Neuseeland
4
New Zealand
4
Viral marketing
3
Virales Marketing
3
Wein
3
Weinbau
3
Wine
3
Wine industry
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Authentizität
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Großbritannien
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1971-2006
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Brand name products.
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Brauerei
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Business-to-business marketing
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Beverland, Michael
Hingley, Martin K.
Thomas, Samantha L.
Beverland, Michael B.
13
Farrelly, Francis
5
Sands, Sean
4
Oppewal, Harmen
3
Dobele, Angela
2
Lim, Elison Ai Ching
2
Lindgreen, Adam
2
Napoli, Julie
2
Ahuvia, Aaron
1
Bove, Liliana L.
1
Cankurtaran, Pinar
1
Chung, Emily
1
Dickinson, Sonia J.
1
Dickinson-Delaporte, Sonia
1
Eckhardt, Giana M.
1
Farrelly, Francis J.
1
Healy, Michael J.
1
Healy, Michael John
1
Kates, Steven M.
1
Loussaïef, Leila
1
Quester, Pascale G.
1
Shankar, Avi
1
Vanhamme, Joe͏̈lle
1
Westberg, Kate
1
Wijk, Robert van
1
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Journal of retailing and consumer services
2
Business horizons
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
The unintended normalization of gambling : family identity influences on the adoption of harmful consumption practices
Westberg, Kate
;
Beverland, Michael B.
;
Thomas, Samantha L.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 426-443
Persistent link: https://www.econbiz.de/10011791105
Saved in:
2
How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
3
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
4
The effects of in-store themed events on consumer store choice decisions
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
Saved in:
5
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
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