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~person:"Beverland, Michael"
~subject:"Brand management"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Einzelhandel
Consumer behaviour
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Markenführung
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1971-2006
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Beverland, Michael
Beverland, Michael B.
8
Sands, Sean
4
Napoli, Julie
3
Oppewal, Harmen
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Farrelly, Francis
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Lindgreen, Adam
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Bove, Liliana L.
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Journal of retailing and consumer services
2
Food policy : economics planning and politics of food and agriculture
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
2
The effects of in-store themed events on consumer store choice decisions
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
Saved in:
3
Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success
Beverland, Michael
- In:
Food policy : economics planning and politics of food …
32
(
2007
)
4
,
pp. 480-495
Persistent link: https://www.econbiz.de/10003463776
Saved in:
4
Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
Saved in:
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