//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beverland, Michael B."
~person:"Bär, Sören"
~subject:"Brauerei"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiential marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brauerei
Event marketing
7
Event-Marketing
7
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Erfolgsfaktor
2
Social Web
2
Social web
2
Success factor
2
Viral marketing
2
Virales Marketing
2
Australia
1
Australien
1
Automotive industry
1
Belgien
1
Belgium
1
Brewery
1
Corporate culture
1
Credibility
1
Deutschland
1
Einzelhandel
1
Enterprise
1
Germany
1
Glaubwürdigkeit
1
Innovation management
1
Innovationsmanagement
1
Kfz-Industrie
1
Kraftfahrzeug
1
Motor vehicle
1
Narrative Methode
1
Narrative method
1
Neuseeland
1
New Zealand
1
New product development
1
Produktentwicklung
1
Red Bull GmbH
1
Retail trade
1
USA
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
1
Author
All
Beverland, Michael B.
Bär, Sören
Chi, Xiaoting
1
Han, Heesup
1
Leupold, Martin
1
Lindgreen, Adam
1
Maier, Jörg
1
Meng, Bo
1
Schütz, Tobias
1
Sobola, Stephanie
1
Whelan, Susan
1
Wohlfeil, Markus
1
Zhou, Heng
1
more ...
less ...
Published in...
All
Memorable customer experiences : a research anthology
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->