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~person:"Beverland, Michael B."
~subject:"Markenführung"
~subject:"Supplier relationship management"
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Markenführung
Supplier relationship management
B-to-B-Marketing
6
Business-to-business marketing
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3
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2
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Beverland, Michael B.
Svensson, Göran
21
Kleinaltenkamp, Michael
17
Ulaga, Wolfgang
12
Naudé, Peter
11
Høgevold, Nils M.
10
Kowalkowski, Christian
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Sharma, Arun
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Keränen, Joona
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Baumgarth, Carsten
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Casidy, Riza
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Christodoulides, George
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Corsaro, Daniela
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Rodríguez, Rocío
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Backhaus, Klaus
7
Jacob, Frank
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Lindgreen, Adam
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Mohan, Mayoor
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Mora Cortez, Roberto
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Sarkar, Soumya
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Agnihotri, Raj
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Andersen, Poul Houman
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Brennan, Ross
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Brown, Brian P.
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Grewal, Rajdeep
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Henneberg, Stephan
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La Rocca, Antonella
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Lilien, Gary L.
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Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Rangarajan, Deva
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Roberts-Lombard, Mornay
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Snehota, Ivan
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Voeth, Markus
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Zolkiewski, Judy
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Market orientation : transforming food and agribusiness around the customer
1
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ECONIS (ZBW)
5
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Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
2
Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B.
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
Saved in:
3
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
4
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
5
Business-to-business brand orientation
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 69-81)
.
2010
Persistent link: https://www.econbiz.de/10010474616
Saved in:
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