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~person:"Beyer, Christina"
~person:"Holtzhausen, Sabrina"
~subject:"Internet marketing"
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Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
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2020
Persistent link: https://www.econbiz.de/10012119121
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Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
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2020
Kongruenz als Ansatz in der Crossmedia-Werbung -- Bedeutung von Kongruenz in der Crossmedia-Werbung -- Entwicklung eines konzeptionellen Bezugsrahmens und empirische Untersuchung zu Determinanten und Wirkungen in der Crossmedia-Werbung
Persistent link: https://www.econbiz.de/10012402620
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