//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beyer, Christina"
~person:"Neijens, Peter C."
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media mix"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Media mix
5
Mediamix-Strategie
5
Werbewirkung
5
Erfolgsfaktor
3
Success factor
3
Internet marketing
2
Kommunikationspolitik
2
Kongruenz
2
Marketing management
2
Marketingmanagement
2
Media-Mix
2
Online-Marketing
2
Information value
1
Informationswert
1
Product differentiation
1
Produktdifferenzierung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
3
Article
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Hochschulschrift
2
Collection of articles of several authors
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
3
German
2
Author
All
Beyer, Christina
Neijens, Peter C.
Diehl, Sandra
3
Voorveld, Hilde A. M.
3
Kirchgeorg, Manfred
2
Smit, Edith G.
2
Beal, Virginia
1
Biswas, Ashish Kumar
1
Bradlow, Eric T.
1
Chatterjee, Patrali
1
Feit, Elea McDonnell
1
Gupta, Divya Kirti
1
Hofacker, Charles F.
1
Holland, Heinrich
1
Huang, Guanxiong
1
Kamal, Mounika
1
Kanso, Ali
1
Kennedy, Rachel
1
Koinig, Isabell
1
Larguinat, Laurent
1
LeBlanc, H. Paul
1
Liu, Fang
1
McDonald, Colin
1
Murphy, Jamie
1
Navarro-Bailón, María Ángeles
1
Nelson, Richard
1
Neumann, Natalie
1
Ouarzazi, Yassine el
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Romaniuk, Jenni
1
Scheiber, Rebecca
1
Sukhwal, Anita
1
Taylor, Jennifer
1
Uncles, Mark
1
Valkenburg, Sanne M. F.
1
Varan, Duane
1
Wengerter, Lena
1
Zantedeschi, Daniel
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Published in...
All
Journal of marketing communications
3
Research
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Springer eBooks / Business and Economics
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Persistent link: https://www.econbiz.de/10012119121
Saved in:
2
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Kongruenz als Ansatz in der Crossmedia-Werbung -- Bedeutung von Kongruenz in der Crossmedia-Werbung -- Entwicklung eines konzeptionellen Bezugsrahmens und empirische Untersuchung zu Determinanten und Wirkungen in der Crossmedia-Werbung
Persistent link: https://www.econbiz.de/10012402620
Saved in:
3
The interacting role of media sequence and product involvement in cross-media campaigns
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 203-216
Persistent link: https://www.econbiz.de/10009577759
Saved in:
4
Special issue: Cross-media effects
Neijens, Peter C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577767
Saved in:
5
Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->