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~person:"Beyer, Gilbert"
~person:"Friedrichsen, Mike"
~person:"Michelis, Daniel"
~person:"Papagiannidis, Savvas"
~person:"Pelsmacker, Patrick de"
~subject:"Fernsehwerbung"
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Search: subject_exact:"Interactive media"
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Fernsehwerbung
Interaktive Medien
15
Interactive media
14
Advertising effects
4
Television advertising
4
Werbewirkung
4
Außenwerbung
3
Electronic Commerce
3
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Intrinsische Motivation
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Consumer behaviour
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Beyer, Gilbert
Friedrichsen, Mike
Michelis, Daniel
Papagiannidis, Savvas
Pelsmacker, Patrick de
Cauberghe, Verolien
4
Bellman, Steven
3
Geuens, Maggie
2
Varan, Duane
2
Arroyo-Cañada, Francisco-Javier
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Treleaven-Hassard, Shiree
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
2
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
3
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
4
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
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