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~person:"Bhanja, Nivedita"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Dienstleistung
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Marketing theory
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Marketingtheorie
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Service marketing framework
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Service-Dominant Logic
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Service-dominant logic
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Bhanja, Nivedita
Lusch, Robert F.
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Services marketing quarterly
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Revisiting the past to understand the current debates on service-dominant logic
Bhanja, Nivedita
;
Saxena, Garima
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 240-255
Persistent link: https://www.econbiz.de/10013178038
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