//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bhanja, Nivedita"
~subject:"Markenimage"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "International journal of consumer studies"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
United States
Brand
1
Brand extension
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markentransfer
1
agender brand extension
1
gender-inclusive branding
1
social identity
1
unisex products
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bhanja, Nivedita
Zepeda, Lydia
4
Hustvedt, Gwendolyn
3
Bernard, John C.
2
Deal, David
2
Hira, Tahira K.
2
Lin, Shu-hwa
2
Loibl, Cäzilia
2
Paul, Justin
2
Wang, Cheng Lu
2
Xiao, Jing-jian
2
Zhou, Liying
2
Abraham, Mathew
1
Ackerman, Joshua M.
1
Adriaenssens, Stef
1
Alagarsamy, Subburaj
1
Albrecht, Julie A.
1
Alonso, Abel Duarte
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Bailey, Lauren R.
1
Balaine, Lorraine
1
Baruca, A.
1
Basu, Arnab K.
1
Baumann, Carol
1
Beamish, Julia O.
1
Behre, Barbara
1
Bekier, John
1
Bell, Pauline
1
Bhattacharjee, Debashree Roy
1
Bieberstein, Andrea
1
Bird, Carolyn L.
1
Black, Gregory S.
1
Blanchemanche, Sandrine
1
more ...
less ...
Published in...
All
International journal of consumer studies
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
It is better with a shade of blue! : consumer evaluation of unisex extension of brands
Bhanja, Nivedita
;
Mehta, Ritu
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2239-2253
Persistent link: https://www.econbiz.de/10013412135
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->