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~person:"Bhanja, Nivedita"
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Dienstleistung
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Dienstleistungsmarketing
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Marketing theory
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Marketingtheorie
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Service marketing framework
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Service-Dominant Logic
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Service-dominant logic
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Bhanja, Nivedita
Tadajewski, Mark
85
Hunt, Shelby D.
56
Sheth, Jagdish N.
53
Kotler, Philip
42
Vargo, Stephen L.
35
Brown, Stephen
31
Jones, D. G. Brian
30
Grönroos, Christian
29
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
28
Shaw, Eric H.
27
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Wooliscroft, Ben
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Layton, Roger A.
15
Svensson, Göran
15
Kumar, V.
14
Lehmann, Donald R.
14
Dholakia, Nikhilesh
13
Wensley, Robin
13
Dixon, Donald F.
12
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
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Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
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Wierenga, Berend
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Wilkinson, Ian F.
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Cova, Bernard
10
Franses, Philip Hans
10
Hackley, Christopher E.
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Pepels, Werner
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Shapiro, Stanley J.
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Services marketing quarterly
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ECONIS (ZBW)
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Revisiting the past to understand the current debates on service-dominant logic
Bhanja, Nivedita
;
Saxena, Garima
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 240-255
Persistent link: https://www.econbiz.de/10013178038
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