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~person:"Bharadwaj, Apoorva"
~subject:"Kommunikation"
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Bharadwaj, Apoorva
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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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