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~person:"Bhardwaj, Neha"
~person:"Schröder, Jesko"
~subject:"Social Web"
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Social Web
Beziehungsmarketing
3
Relationship marketing
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Social web
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Community
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Gemeinschaft
2
Internet
2
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Mobile Marketing
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Confidence
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Internet marketing
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Mitarbeiterbindung
1
Online-Marketing
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Participation
1
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commitment
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community
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engagement
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participation
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Bhardwaj, Neha
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Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Journal of marketing communications
1
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ECONIS (ZBW)
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From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
2
Virtuelle Communities als Instrumente des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 303-323)
.
2001
Persistent link: https://www.econbiz.de/10001615396
Saved in:
3
Virtuelle Communities als Instrument des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 258-278)
.
1999
Persistent link: https://www.econbiz.de/10001441719
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