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~person:"Bhat, Savita"
~source:"econis"
~subject:"Electronic Shopping"
~subject:"Virales Marketing"
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Electronic Shopping
Virales Marketing
Online retailing
3
Online-Handel
3
Viral marketing
3
Brand image
2
Brand management
2
Consumer behaviour
2
India
2
Indien
2
Internet marketing
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Online-Marketing
2
brand equity
2
structural equation modeling
2
Consumer electronics industry
1
Credibility
1
E-commerce
1
Electronic Commerce
1
Electronics industry
1
Elektronikindustrie
1
Glaubwürdigkeit
1
Online opinion leader
1
Social Web
1
Social web
1
Structural equation model
1
Strukturgleichungsmodell
1
Unterhaltungselektronik-Industrie
1
consumer electronics products
1
credible online reviews
1
netnography
1
online opinion seeker
1
online reviews
1
purchase intention
1
structural equation modelling
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Bhat, Savita
Law, Chun Hung Roberts
12
Kim, Jong Min
7
Duan, Wenjing
6
Filieri, Raffaele
6
Li, Hengyun
6
Mayzlin, Dina
6
Ye, Qiang
6
Raghunathan, Srinivasan
5
Wu, Luorong
5
Zhou, Wenqi
5
Bradley, Graham L.
4
Chakraborty, Uttam
4
Chevalier, Judith A.
4
Chong, Alain Yee Loong
4
Cui, Geng
4
Dens, Nathalie
4
Furner, Christopher P.
4
Hu, Nan
4
Liu, Ling
4
Mattila, Anna S.
4
Pavlou, Paul A.
4
Pelsmacker, Patrick de
4
Riquelme, Isabel P.
4
Román, Sergio
4
Roy, Gobinda
4
Tan, Yong
4
Yin, Dezhi
4
Balaji, M. S.
3
Bapna, Ravi
3
Bond, Samuel D.
3
Brandes, Leif
3
Camilleri, Mark Anthony
3
Chen, Jianqing
3
Datta, Biplab
3
Dellarocas, Chrysanthos
3
Fan, Weiguo
3
Flavián Blanco, Carlos
3
Fong, Lawrence Hoc Nang
3
Gu, Bin
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Global business review
1
International journal of internet marketing and advertising : IJIMA
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
Are online opinion leaders and seekers distinct? : a study on consumer electronics industry in India
Chakraborty, Uttam
;
Bhat, Savita
- In:
Global business review
20
(
2019
)
3
,
pp. 813-825
Persistent link: https://www.econbiz.de/10012036133
Saved in:
2
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
3
Online reviews and its impact on brand equity
Chakraborty, Uttam
;
Bhat, Savita
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
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