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~person:"Bhat, Sobodh"
~source:"econis"
~subject:"Evaluation"
~type_genre:"Aufsatz im Buch"
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Brand management ; Vol. 3
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The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
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Reddy, Srinivas K.
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2010
Persistent link: https://www.econbiz.de/10003924420
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