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~person:"Bhatnagar, Namita"
~subject:"Direct marketing"
~subject:"Psychology of advertising"
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Direct marketing
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Bhatnagar, Namita
Esch, Franz-Rudolf
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Kroeber-Riel, Werner
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Martin, Kelly D.
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Musiol, Gerald
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International journal of advertising : the quarterly review of marketing communications
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Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
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