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~person:"Bhattacharya, Saurabh"
~person:"Burkhalter, Janée N."
~subject:"Virales Marketing"
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Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Word of mouth and social media
,
(pp. 128-145)
.
2014
Persistent link: https://www.econbiz.de/10010409798
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