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~person:"Bhattacharya, Saurabh"
~person:"Burkhalter, Janée N."
~type_genre:"Aufsatz im Buch"
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Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
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Word of mouth and social media
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(pp. 128-145)
.
2014
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