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~person:"Bhattacharya, Subhajit"
~subject:"Consumer behaviour"
~subject:"qualitative research"
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Consumer behaviour
qualitative research
Brand
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Brand gratitude
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Bhattacharya, Subhajit
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Qualitative market research : an international journal
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Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
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