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~person:"Bhattacharyya, Bisweswar"
~person:"Maclaran, Pauline"
~subject:"Indian"
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Consumer behaviour
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Bhattacharyya, Bisweswar
Maclaran, Pauline
Pradhan, Jaya Prakash
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Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Multicultural perspectives in customer behaviour
,
(pp. 65-80)
.
2014
Persistent link: https://www.econbiz.de/10010399250
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2
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
Saved in:
3
Export product diversification in the US market : Indian experience
Bhattacharyya, Bisweswar
;
De, Prithwis K.
-
2000
Persistent link: https://www.econbiz.de/10001588987
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