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~person:"Bibow, Jörg"
~person:"Okazaki, Shintaro"
~source:"econis"
~type_genre:"Book section"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Contemporary research in e-branding
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Die deutschsprachige Wirtschaftswissenschaft in den ersten Jahrzehnten nach 1945
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Handbook of research on global information technology management in the digital economy
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Zur (Re-)Etablierung zentralbankpolitischer Institutionen und Traditionen in Westdeutschland : theoretische Grundlagen und politischen Kalkül (1946-1967)
Bibow, Jörg
- In:
Die deutschsprachige Wirtschaftswissenschaft in den …
,
(pp. 491-588)
.
2010
Persistent link: https://www.econbiz.de/10008778562
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2
Understanding brand website positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro
;
Škapa, Radoslav
- In:
Contemporary research in e-branding
,
(pp. 193-215)
.
2009
Persistent link: https://www.econbiz.de/10003778213
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3
Understanding brand web site positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro
;
Škapa, Radoslav
- In:
Handbook of research on global information technology …
,
(pp. 99-117)
.
2008
Persistent link: https://www.econbiz.de/10003618124
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4
Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 138-144)
.
2005
Persistent link: https://www.econbiz.de/10003353721
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