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~person:"Bidmon, Sonja"
~subject:"Brand management"
~type_genre:"Conference paper"
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Brand management
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Bidmon, Sonja
Avramova, Yana R.
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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