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~person:"Biedenbach, Galina"
~person:"Kumar, V."
~person:"Sarkar, Soumya"
~subject:"Bayes-Statistik"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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Bayes-Statistik
Markenführung
Virales Marketing
B-to-B-Marketing
19
Business-to-business marketing
19
Lieferantenmanagement
9
Supplier relationship management
9
Brand management
8
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Markenimage
5
Brand architecture
4
Customer value
4
Kundenwert
4
Markenarchitektur
4
Marketing management
4
Marketingmanagement
4
B2B marketing
3
Brand equity
3
Emerging economies
3
India
3
Indien
3
Schwellenländer
3
B2B markets
2
Emerging markets
2
Performance measurement
2
Performance-Messung
2
Stakeholder
2
Allocation
1
Allokation
1
Arbeitspsychologie
1
Arbeitsverhalten
1
Auskunftspflicht
1
B2B
1
B2B branding
1
B2B disruptions
1
Bayesian inference
1
Brand strategy
1
Brand value
1
Business-to-business
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10
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Biedenbach, Galina
Kumar, V.
Sarkar, Soumya
Baumgarth, Carsten
6
Christodoulides, George
6
Binckebanck, Lars
4
Brown, Brian P.
3
Keller, Kevin Lane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Salminen, Risto T.
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
Belz, Christian
2
Beverland, Michael B.
2
Brock, Christian
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Geigenmüller, Anja
2
Henseler, Jörg
2
Homburg, Christian
2
Honal, Andrea
2
Ind, Nicholas
2
Ishii, Ryuta
2
Itani, Omar S.
2
Iyer, Pramod
2
Jalkala, Anne
2
Jensen, Stefanie
2
Jiang, Yanxin
2
Karjaluoto, Heikki
2
Keränen, Joona
2
Kikumori, Mai
2
Kleinaltenkamp, Michael
2
Kuhn, Marc
2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Brand management in emerging markets : theories and practice
1
Corporate reputation review : an international journal
1
International journal of business and emerging markets : IJBEM
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
10
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
3
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
4
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
5
Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika
;
Biedenbach, Galina
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 287-309
Persistent link: https://www.econbiz.de/10011598472
Saved in:
6
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
7
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
8
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
9
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
10
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
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