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~person:"Biel, Alexander L."
~person:"Boush, David M."
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Brand management ; Vol. 3
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Measuring and managing brands
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ECONIS (ZBW)
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A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
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2010
Persistent link: https://www.econbiz.de/10003924407
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Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
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2009
Persistent link: https://www.econbiz.de/10003784910
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