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~person:"Bierlaire, Michel"
~person:"Braehler, Matthias"
~person:"Bruhn, Manfred"
~subject:"Theory"
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Bierlaire, Michel
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Analyse von Kundenabwanderungen : Forschungsstand, Erklärungsansätze, Implikationen
Bruhn, Manfred
;
Michalski, Silke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
55
(
2003
)
5
,
pp. 431-454
Persistent link: https://www.econbiz.de/10001779223
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2
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
3
Kundenbeziehungen im Dienstleistungsbereich
Bruhn, Manfred
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001436578
Saved in:
4
Investigating consumers' tendency to combine multiple shopping purposes and destinations
Dellaert, Benedict G. C.
;
Arentze, Theo
;
Bierlaire, Michel
-
1997
Persistent link: https://www.econbiz.de/10000973669
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