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~person:"Bigné Alcañiz, J. Enrique"
~person:"Bublitz, Melissa G."
~person:"Duarte, Paulo"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
Nonprofit marketing
4
Nonprofit-Marketing
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Beziehungsmarketing
2
Brand management
2
Markenführung
2
Nonprofit organization
2
Nonprofit-Organisation
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Relationship marketing
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transformative consumer research
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Brand differentiation
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Cause-Related Marketing
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Cause-related marketing
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Consumer-cause identification
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Donation frame
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Fundraising
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Markenimage
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Organisatorischer Wandel
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Social Marketing
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Social marketing
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Soziale Folgen
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cocreation
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nonprofit marketing
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Bigné Alcañiz, J. Enrique
Bublitz, Melissa G.
Duarte, Paulo
Bae, Mikyeung
2
Cervellon, Marie-Cécile
2
Choi, Jungsil
2
Escalas, Jennifer Edson
2
Irmak, Caglar
2
Li, Yexin Jessica
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Peracchio, Laura A.
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Perroni, Carlo
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Singh, Surendra N.
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Vi, Linh
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1
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1
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Bolat, Elvira
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Bosch, Ise
1
Bourgeon-Renault, Dominique
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Butler, Caitlin
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Campagnaro Teixeira, Arilda Magna
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Canada, Joseph
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Cao, Xiaoxia
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Deb, Madhurima
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Eastin, Matthew S.
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International review on public and non-profit marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia
;
Bublitz, Melissa G.
;
Butler, Caitlin
; …
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
Saved in:
2
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
3
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
4
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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