//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bigné Alcañiz, J. Enrique"
~person:"Kataria, Aarti"
~person:"Margariti, Kostoula"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Emotional marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Emotional branding
2
Emotionale Werbung
2
Advertising effects
1
Facial expression
1
Werbewirkung
1
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
2
Author
All
Bigné Alcañiz, J. Enrique
Kataria, Aarti
Margariti, Kostoula
Alcañiz, Mariano
1
Ausin-Azofra, Jose Manuel
1
Benger Alaluf, Yaara
1
Bruns, Daniel
1
Christ, Malte
1
Crouch, Roberta
1
D'Hooge, Serena C.
1
De Vos, Svetlana
1
Drengner, Jan
1
Fischer, Alexander
1
Gartz, Sebastian
1
Gast, Oliver
1
Gong, Zijian
1
Guixeres, Jaime
1
Hahn, Hans Peter
1
Hatzithomas, Leonidas
1
Hertel, Julius
1
Hofmann, Rupert
1
Hornecker, Achim
1
Ilicic, Jasmina
1
Klug, Matthias
1
Langner, Tobias
1
Lommelen, Tinne
1
Luckas, Manfred
1
Miclau, Christina
1
Müller, Andrea
1
Müller, Robert Caspar
1
Percy, Larry
1
Posselt, Erich
1
Quartier, Katelijn
1
Sachse, Jan-Christoph
1
Schmidt-Stohn, Olaf
1
Schulz, Jürgen
1
Schwarz, Ori
1
Shurtliff, Austin
1
Tsichla, Eirini
1
Ullrich, Wolfgang
1
Vanrie, Jan
1
more ...
less ...
Published in...
All
Challenges in an age of dis-engagement
1
Designing and communicating experience
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini
;
Voutsa, Maria C.
;
Margariti, Kostoula
; …
- In:
Designing and communicating experience
,
(pp. 241-253)
.
2021
Persistent link: https://www.econbiz.de/10012648317
Saved in:
2
Facial expressions to evaluate advertising : a laboratory versus living room study
Ausin-Azofra, Jose Manuel
;
Guixeres, Jaime
;
Bigné …
- In:
Challenges in an age of dis-engagement
,
(pp. 109-122)
.
2017
Persistent link: https://www.econbiz.de/10011688964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->