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~person:"Bigné Alcañiz, J. Enrique"
~subject:"Social web"
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Search: subject:"Virtuelle Realität"
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Virtual reality
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Virtuelle Realität
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Bigné Alcañiz, J. Enrique
Castronova, Edward
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Wagner, Gert G.
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Fang, Yulin
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Flavián Blanco, Carlos
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Ruyter, Ko de
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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ECONIS (ZBW)
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Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
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2
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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