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~person:"Bilby, Julie"
~person:"Cronin, Anne M."
~type_genre:"Book section"
~type_genre:"Reprint"
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Search: subject_exact:"Public-Relations-Agentur"
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Global advertising practice in a borderless world
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Theoretical and empirical perspectives in critical marketing studies
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ECONIS (ZBW)
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China: unique approaches to advertising in a globalising world
Bilby, Julie
;
Sinha, Kunal
- In:
Global advertising practice in a borderless world
,
(pp. 192-207)
.
2017
Persistent link: https://www.econbiz.de/10011668026
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Currencies of commercial exchange : advertising agencies and the promotional imperative
Cronin, Anne M.
-
2009
Persistent link: https://www.econbiz.de/10003832547
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