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~person:"Bilgihan, Anil"
~person:"Breves, Priska"
~subject:"Destinationsmanagement"
~subject:"Markenimage"
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Destinationsmanagement
Markenimage
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Consumer attitudes
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Verbrauchereinstellung
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Advertising effects
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Asia pacific
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China
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Consumer behaviour
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attitudes
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behavioral control
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commercial breaks
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conceptual priming
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destination image
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electronic word-of-mouth
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inbound tourism
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Bilgihan, Anil
Breves, Priska
Bano, Naseem
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Journal of promotion management : innovations in planning and applied research
1
Journal of vacation marketing
1
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ECONIS (ZBW)
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Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran
;
Luo, Zhenpeng
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Saved in:
2
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
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