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~person:"Bilgin, Pinar"
~person:"Huber, Frank"
~person:"Ringle, Christian M."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Bilgin, Pinar
Huber, Frank
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Barrio-García, Salvador del
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
The journal of product & brand management
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ECONIS (ZBW)
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
2
Der Einfluss von Corporate- und Company-Brands auf die Wahrnehmung von Vertical-Extensions
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 223-234)
.
2008
Persistent link: https://www.econbiz.de/10003588582
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